WILLIAM | TAN

1. Cleaning: Use a soft brush or cloth to remove any dirt or debris from the surface of the shoes. For tougher stains, use a mild soap or specialized shoe cleaner. Avoid soaking the shoes in water.
2. Conditioning: Apply a high-quality shoe conditioner or cream to nourish the leather and maintain its suppleness. Gently massage the conditioner into the leather and let it absorb for a few minutes before wiping off any excess.
3. Polishing: For a polished look, use a shoe polish that matches the color of your shoes. Apply a small amount with a soft cloth and evenly distribute it over the leather. Allow the polish to dry, then buff the shoes with a brush or cloth for a shiny finish.
4. Storage: When not wearing your shoes, store them in a cool, dry place away from direct sunlight. Use shoe trees or stuff them with tissue paper to help maintain their shape. Avoid storing them in plastic bags as it can cause the leather to dry out.

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